![]() Michael says, “As the owner of an experiential marketing firm, I appreciate creatives who push the boundaries of creativity but not at the expense of alienating people.” We agree with him!Įven AdAge questioned their tactics in this article last week. This marketing could certainly have a negative effect on the way some consumers view the brand moving forward. ![]() Our own Michael Fernandez spoke out saying the experiential stunt was done in bad taste in an article on MediaPost. Unfortunately, a 48-year-old man came out of the house and opened fire on them in their car, killing her and injuring one of her friends. It was a complete coincidence with the fact that March 5 th was the first the shirts were being worn in play. Adrian Broadway, a 15-year-old girl from Little Rock, Arkansas, was with her friends toilet-papering, egging, and throwing mayonnaise on a car, in retaliation for a prank someone else had pulled on her group. On Ash Wednesday, the company erected confessionals in New York, Boston, Chicago, and Los Angeles for consumers to #StartBelieving in the company’s new Italy jersey for its FIFA, World Cup campaign.īrand ambassadors encouraged people passing by to kneel before the jersey, take photos and share through social channels.Īccording to a spokesperson for the brand, the display was not intended to play on the religious date. ![]() 2013 was a crazy year for the church, and it seems Puma is attempting to keep the trend going with its latest experiential marketing stunt.
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